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    Head of Engagement

    Buckinghamshire | Leap Talent

    Job Details
    Category: Community & Sport
    Posted Today
    This charitable trust is the pioneering bereavement charity established to transform online memorialisation for bereaved people. Supported by 1,000 funeral homes and over 350 charities, they host websites for over 1.3 million users which together have raised £150 million for good causes. As Head of Engagement you ll have responsibility for the development and delivery of a marketing and stewardship strategy that supports the company s mission, enables growth, and enhances its presence and influence in the charity sector, funeral industry and beyond. There are two key areas of focus to maximise the positive impact that you make: 1. Lead the evolution in the scale and quality of their engagement levels through improved processes, resources, integrations, and marketing, using Salesforce and other digital tools. 2. Harness the power of partnerships, networks, case studies, training, expertise and information to increase their visibility and profile across all channels. Day to day responsibilities for this Head of Engagement include User Engagement & UX - implement and improve stewardship processes and communications and improve functionality and UX elements. Client Engagement & Integration - design and deliver Salesforce stewardship journeys for new and existing clients. Corporate Partnerships & PR - enhance existing corporate links whilst creating new sponsorship and promotional partnerships and increase brand visibility and drive wider engagement. Digital & Marketing Leadership - maintain and enhance and optimise the company website. Team Engagement - work in close collaboration with technical, user supper, brand, communications, partnerships and training teams. You will lead a team of 3 to support you in your role. Successful candidates will be digital and tech savvy (across web design, digital user experience and content creation), strong skills in building engagement across desktop, mobile and social channels, and have prior knowledge of Salesforce Marketing Cloud. Salary for the role is £70-80K depending on experience and the company is based near Amersham. For a full Head of Engagement job spec - and support throughout the recruitment process - click to apply
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