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ROLE: Music Content and Promotion Manager
DURATION: 12 months
LOCATION: London, 6PS
WORKING SCHEDULE: Hybrid
NOTE: Working knowledge of content in French rap and R&B is mandatory
Develop innovative insights and thorough analysis for marketing leadership and other partners (e.g., Product team, Sales) by scoping and conducting user research and analysing the market.
Evaluate product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
Identify user lifecycle strategy and critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
Set challenging but achievable goals and measure success logically.
Manage competing priorities and know when to loop in managers to remove roadblocks or obstacles.
Identify and recommend creative marketing solutions to defined problems via selection of better methods/tools.
Address commonly escalated issues or triage when required.
Identify key stakeholders to build a network and contribute to cross-team collaboration.
Proactively reach out to partner teams to understand their goals, and help their own team adapt its goals to align.
Act as a trusted partner within their own team and with cross-functional teams (e.g., business, design, engineering, product) in product and feature development and go-to-market processes.
Seek out feedback from peers and managers and look for learning and development opportunities to grow.
Help manage relationships with partners, agencies, or temporary vendors, and contractors (TVCs).
Responsibilities under the direction of Manager
Create product marketing content
Create marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional teams based on content standards, styles, and format, and collaborate with the production team to publish the final marketing content, with minimal assistance.
Develop brand strategy
Develop product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
Go-to-market strategy and planning
Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), with minimal assistance. Use comprehensive knowledge in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
Manage campaign and programs
Develop and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Evaluate and analyse campaign performance for optimization, define channels for reaching and engaging users, and contribute to integrated channels to meet targets.
Promote user engagement
Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
Provide product and industry expertise
Act as a junior expert on product(s) or feature(s) to partners across team(s) partners to provide input in the product and feature development process, conduct market analysis, and predict and provide insights on industry trends on product development and marketing.
Strategic planning for product marketing
Partner with senior leadership or stakeholders within one or more teams to develop the strategic vision. Help allocate resources (e.g., budget, headcount) to support the regional or functional marketing teams' top goals.
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
BY APPLYING FOR THIS ROLE YOU ARE AGREEING TO OUR TERMS OF SERVICE WHICH TOGETHER WITH OUR PRIVACY STATEMENT GOVERN YOUR USE OF MORGAN MCKINLEY SERVICES.